Do not run ads that stretch the truth. Run posts that make a neighbor send the letter tonight.

Pictures and words

Use the same mark everywhere.
Then spend money on the roads that sit under the line.

The logo is a gold farm on a dark square. A survey stake stops the incoming line. That is the argument in one picture. Same colors. Same sentence. Same hashtag. If every post looks different, people think it is five different fights.

The mark

Hills. House. Line stopped.

On a phone tab it still reads as land. On a yard sign it reads as a warning. On Facebook it should sit in the same corner every time. People trust a picture they have seen three times.

Logo PNG SVG Name + logo

Land Before Lines badge

Pictures ready to post

Square posts first

Start here on Facebook, Instagram, and Nextdoor. The picture does the work. The words sit under it.

Land post
ad-ig-land.jpg. First post.
Tower post
ad-ig-tower.jpg. What the strip looks like.
Porch post
ad-ig-porch.jpg. Home and family.

Stories and Reels covers

Story land
story-land.jpg
Story water
story-water.jpg
Story tower
story-tower.jpg
Story porch
story-porch.jpg

Wide pictures for Facebook and X

Wide land
ad-fb-land.jpg
Wide tower
ad-fb-tower.jpg
Link preview
img/og.jpg. What a shared link shows.

Facebook cover Profile picture Yard-sign art Print handbill

Words

Use these. Do not polish them into nothing.

First post
The land was here before the line. Liberty in Missouri and AEP in Oklahoma are lining up a connected 345-kV path across the Ozarks and the state line. Towers up to 135 feet. A strip around 150 feet wide. This is not empty land. It is homes, creeks, cattle, and family ground. Answers before easements. landbeforelines.com #LandBeforeLines

The ask
Sitting quiet counts as yes. If you live between Branson country, Monett, Neosho, Miami, and the four Oklahoma counties on this route, send the letter tonight. Five questions. Before any easement. landbeforelines.com/act.html #LandBeforeLines

Headlines
The land was here before the line. A 135-foot tower is not a neighbor. 150 feet wide. Forever. This porch is not a right-of-way. A creek does not get a do-over. They want the view. We want the deed.
15-second video
[0-3] Porch. Creek. Cattle. Keep the music down. Voice: “This land already had a job.” [3-8] Cut to a cleared strip and a tower. Voice: “They want a 345,000-volt path through the Ozarks.” [8-12] Logo. Voice: “Missouri and Oklahoma. Same fight.” [12-15] landbeforelines.com Voice: “Answers before easements.”

Where to put a dollar

Thirty days. Keep it on our roads.

Week 1

Let people see the badge

Same profile picture and cover on Facebook, X, and Nextdoor. Post every day. Boost the land picture $10 to $20 a day into Newton, Barry, Lawrence, Stone, Ottawa, Craig, Nowata, and Washington.

Week 2

Swap in a real photo

Take one of these pictures out. Put in a photo a neighbor shot on the proposed path. Same headline. Local dirt beats a pretty still once people know the badge. Then point the post at the letter.

Weeks 3 and 4

Stay on the route

A little money in Jefferson City or Oklahoma City is optional. The real money stays on the line. Radio spots on local stations. Handbills at the co-op. Yard signs at the county line.

Who to aim at: homeowners 25 and up. About 25 miles around Neosho, Monett, Aurora, Cassville, Reeds Spring, Branson West, Miami OK, Vinita, Nowata, and the edge of Bartlesville. You do not need fancy interest targeting. Geography and a house are enough. Do not buy ads for California.
So you can see what worked

landbeforelines.com/act.html?utm_source=facebook&utm_medium=paid&utm_campaign=lbl_sep26&utm_content=porch

Change the last word for each picture: land, tower, porch, water.

House rules

Loud is good. Sloppy gets you beat.

  1. Every paid post uses the badge, the gold, and #LandBeforeLines.
  2. Do not claim a named Neosho data center. Do not claim a cancer finding. That is how they change the subject.
  3. Do not invent a petition number. Show the letter instead.
  4. Answer comments like a person, inside a day. “Here is the letter. Put your road in the first line.”
  5. When a neighbor sends a real photo, that photo becomes the next post. Permission first. Location second. Same badge every time.

The letter is the point